Privacy Policy

Whisper collects only what is necessary to deliver a personalised experience:

• Onboarding data — the name, preferences, and interest categories you choose during setup. This is stored locally on your device.
• Liked & saved quotes — stored locally via AsyncStorage so your favourites persist across sessions.
• Premium status — a flag indicating whether you have unlocked Premium, stored locally.
• Anonymous analytics data — to improve the app experience, we collect anonymous usage data including screen views, feature usage, and onboarding progress. No personally identifiable information is collected.
• Advertising identifier (IDFA) — if you grant permission via the App Tracking Transparency prompt, we collect your device's advertising identifier to measure the performance of advertising campaigns. You can decline this prompt and the app will function normally without it.
• Attribution data — we collect anonymous install and in-app event data (e.g. subscription events) to understand which advertising campaigns bring users to Whisper. This data is processed by AppsFlyer and shared with advertising partners such as TikTok.

Personal data you provide during onboarding is used solely to customise which quotes appear in your feed. We do not use it for advertising or profiling. Advertising identifiers and attribution data, when collected, are used only to measure advertising campaign performance and optimise ad delivery through our advertising partners.

By default, Whisper stores all user data on your device using local storage (AsyncStorage). No data is transmitted to our servers unless you explicitly opt in to a feature that requires it (e.g. cloud sync, if introduced in a future version).

When you first open Whisper, you will be shown Apple's App Tracking Transparency (ATT) prompt asking for permission to track your activity across other companies' apps and websites. If you consent, your device's advertising identifier (IDFA) will be shared with AppsFlyer and our advertising partners (such as TikTok) to measure ad campaign performance. If you decline, the app will still function normally — only anonymous, aggregated data will be used for attribution via Apple's SKAdNetwork framework.

This website (the landing page) may use basic analytics provided by our hosting provider (Vercel) to understand traffic patterns. No personal identifiers are collected or shared via the website.

We use the following third-party services:

• PostHog — to collect and process anonymous analytics data (screen views, feature usage, onboarding progress) to improve the app experience. No personally identifiable information is collected. See their privacy policy at posthog.com/privacy.
• RevenueCat — to process in-app purchases. RevenueCat collects purchase history and anonymous device identifiers. Subscription events are forwarded to AppsFlyer for attribution purposes. See their privacy policy at revenuecat.com/privacy.
• AppsFlyer — to measure advertising campaign performance and attribute app installs and in-app events (such as subscriptions) to their originating ad campaigns. AppsFlyer may collect your IDFA (with your consent), anonymous device identifiers, and in-app event data. This data is shared with our advertising partners (such as TikTok) to optimise ad delivery. See their privacy policy at appsflyer.com/privacy.
• TikTok Ads — receives attribution and conversion data from AppsFlyer to measure and optimise advertising campaigns that direct users to Whisper. See their privacy policy at tiktok.com/privacy.
• Google Fonts — to load premium typefaces. Google may log font requests; see their privacy policy at google.com/privacy.
• Vercel — to host this landing page. See their privacy policy at vercel.com/legal/privacy-policy.
• Apple App Store — distribution platform governed by its own privacy policy.

Data stored locally on your device persists until you delete the app or manually clear app data. We do not retain copies of this data on any server.

You can delete all locally stored data at any time by uninstalling the app. If you have questions about specific data rights under your jurisdiction (e.g. GDPR, CCPA), please contact us at the address below.

Whisper is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. Continued use of the app after a change constitutes acceptance.

If you have questions or concerns about your privacy, reach out via the Contact link in the footer of this site.